What we need
- Campaign strategy covering the showcase series and the broader studio relaunch
- Social media management through the campaign period
- Paid promotion behind the sessions and key moments
- Email to WMD's existing musician community
- Reporting against agreed objectives
Context
- WMD Studios has been serving local musicians since 2013 — there's an existing audience to build from
- Eight filmed sessions, released on a rolling schedule — each one is a content moment
- Video content supplied by a separate producer; we need someone to run with it
- Funded in part by Arts Council England — there's a genuine community story here